By: Raymond Hackney
TheNextWeb.com did a piece today on the coming new gTlds, "With so many new top level domains launching, what should your strategy be?"
The article did get viewpoints from both sides of the aisle.
On the New gTlds are the future side:
But why are gTLDs relevant? Elisa Cooper, director of product marketing for brand protection firm MarkMonitor, says new domains give companies the opportunity register something more meaningful and search-friendly.
Rather than a random company name followed by .com, the customized domain helps give businesses more context. The new domain names will also be helpful for those who were unable to snag the right phrase or word if someone’s already claimed it.
On the .com is king side:
The .com isn’t going away, says Lou Hoffman, CEO of The Hoffman Agency, a global public relations firm based in San Francisco that specializes in corporate business strategies like these. “While the nine new domain names mean some ‘heavyweight’ phrases will once again be in play, there’s no getting around [the fact that] .com remains a powerhouse domain,” he says.
Read the full article here