By: Raymond Hackney
Calle is taking the opinion that many other alt extension fans have, that the more new gtlds out there, the more the consumer will be aware of other choices in domain naming.
From the article:
In the medium and long term, alternative TLDs will chip away at the dominance of the of the 800 pound .com gorilla, much like 1000 wood peckers chipping away at a single tree trunk.
And .CO will rise with the tide.
In a world with no scarcity in the naming system, and where there is little predisposition to register a .com domain name – I am confident that .CO will flourish.
Why? Apart from having a rock star team – we have several other strategic (read: unfair) competitive advantages.
- .CO is a “proven, yet still new” TLD. While .CO is not technically a “nTLD,” I suspect many consumers will bundle it into the same bucket as the new ones. In that context, .CO has a clear first mover advantage. With a three year head start, it helps to have hundreds of thousands of real use cases to point to, and a flourishing global brand. If there’s one thing that is driving the growth of the .CO domain today, it’s the community of innovators and entrepreneurs who are building the future on .CO, like AngelList, 500 Startups, Brit.co, Om, GEW, Up.co, Vine, etc.
You can read the full article here
.CO is an advertiser on Hybrid Domainer