By: Raymond Hackney
Congrats to Elliot Silver on what I think is an excellent rebrand of his popular blog ElliotsBlog.com. I was especially interested in this as I have been thinking about rebranding this blog for a long time. When I started Hybrid Domainer back in 2010 it was with one thought in mind, I was looking for a name that was in tune with my thoughts that certain domain investors were a hybrid. That they were doing a lot of different things to make money in the business, unlike those at the top of the domain food chain which had a great portfolio, parked it and waited for offers.
I never thought at the time that blogging and the business of blogging would become a focal point of my work. I started this blog, contributing writer at Morgan Linton, managing editor at The Art of The Name, writing for ccTldInvestors. Ghost Writing for a couple of other blogs and kickstarting some other blogs for people (that is actually turning into a paid gig). Blogging has become a focal point and used as a tool to promote other areas of business.
It was at the end of last year that I started having rebranding thoughts, the first person I discussed this with was Elliot. I was surprised when he told me that he was also looking to do the same and had his eyes on the perfect domain. I think the move is brilliant on his part and he certainly picked the perfect name. He also picked some good people as I have have found Tia Wood to be exceptional on a project I brought to her for a corporate client, and Theo (Acroplex) created a great logo for a small business I brought him in the hair accessory niche that they absolutely loved.
There is some confusion and SEO hurdles that come with a rebrand but if you get the right name and you feel like the change makes sense for the long run, you have to just get past the short term obstacles.
All the best to Elliot and Domain Investing.