By: Raymond Hackney
Here is an illustrated look at the early days of Online Advertising. One thing not mentioned in the infographic that I found interesting in other research was that Google initially wanted to do a deal with Bill Gross but could not come to terms on a deal. They went ahead with Adwords and Gross went after them and they settled out of court.
The story begins in 1996 with an 18-year-old college dropout named Scott Banister, who came up with a simple but elegant concept that turned out to be one of the best business ideas in history.
This is the true story of the search business model — a concept that
John Battelle and other search historians have erroneously attributed to
for Goto.com. Although Gross deserves the lion’s share of credit for
recognizing a good idea and more importantly for implementing it, the
credit for developing the idea itself belongs elsewhere. But first,
let’s recall the world of search in the late ‘90s.