Webmasters have to be more creative daily to find more and more visitors. I was reading the report Experian did and when you look at the numbers the big boys do cast a wide net.
From the report:
Five Websites captured 20 percent of all search activity in Q4 2012,
while the top 500 captured nearly 50 percent. Expansion to the top 1,000
Websites reached nearly 75 percent, highlighting the challenges for
marketers to reach potential customers through search, even for those
with a large Web presence.
Top five Websites to capture search clicks
|Websites||Domain||Q4 2012 – share of search clicks|
Source: Experian Marketing Services’ Hitwise
Finding ways to leverage social media, along with laser like focus when it comes to search campaigns is needed on a daily and monthly basis to bring about gains in traffic and find customers.
You can read the whole report here.