By: Richard Saperstein
Parking Industry….. It's not dead…it just needs a kick in the butt from you!
First off I would like to thank HybridDomainer.com for asking me to give my feedback and advice on the topic of domain parking.
Some of you might be wondering “What qualifies this guy to give me advice on an industry that's supposedly dead?”.
Well, I've been parking domains for over 5 years now and feel that I have a good grasp on what it takes to make money in it. It's not uncommon for me to have $25 clicks, $50 clicks, or even $100 + clicks inmy portfolio. With that being said I must be doing something right but what's more important is…. the size of the clicks, the consistency of the revenue and so on.
A common misconception is that parking is dead because the revenue is not what it used to be. I have to say that's not entirely true. Like any other business you need to evolve and re-invent yourself as times change. If you don't your revenue will suffer and I believe that's what's happened to a lot of domainers.
Some would say that these companies don't pay like they used to. Well that may be true for some, but companies like Voodoo.com & Domainsponsor.com have some of the highest revenue shares around. If anything corporate greed is why you have seen a decrease in revenue.
So what do you do?
It's simple….You move your domains to the companies that understand and are willing to take care of their customers. You move your domains to the ones that are willing to pay you top dollar for yourtraffic. In the parking world you are the ruler and the parking companies need to service you.
What I’ve found is that a lot of companies prefer to look out for themselves versus looking out for you which is the most important thing.
Don't believe me? Next time you talk to your account representative ask them what your “REVENUE SHARE” is set at. Let's take an example;
Parking Company 1: You have a rev share of 15%
− Domain A: You made .15 cents a click
− What this means is the total click value is: $1.00
− So this means the parking company is keeping: .85 cents for themselves
What would it do for your portfolio if you had a 50% rev share?
If you want to make a change in this business, move your domains to the companies that pay the most and ask questions about what your revenue share is.
Till next time!
Richard Saperstein is co-owner and director of sales for WealthInvestors.com
Wealth Investors provides alternative investment and long-term wealth building solutions for today’s entrepreneur