Adwords is the most popular advertising platform by far, it is the platform that has
allowed Google to be the powerhouse that it is. There is a lot more to Adwords than just opening an account,writing some copy and setting a daily budget.
Alan Mitchell the founder of Calculate Marketing, wrote a very in depth article on how to analyze your Adwords campaign and make sure you are not paying more than you should when using the platform.
Mitchell writes on how to take control and what steps to take to avoid some of the common mistakes that are made every day by those using Adwords.
Its well worth reading if you run a ppc campaign to help market your website or are thinking about using Adwords to build your business online.