Fuzz One put together this infographic on SEO and how it has changed over the last 18 months.
Whilst SEO is still very much rooted as a technical discipline,
a significant degree of SEO is verging more and more towards a creative
and marketing mindset that touches the nerves of humans OR an audience
that search engines are getting better at understanding. SEOs are
starting to think about their audience first with engaging content
before optimisation for search engines.