The Future of Online Display Ads
The Bits section of the New York Times covered Google getting ready to overtake Facebook in display advertising.
Google is set to overtake Facebook in earning money from display
ads, making it the leader in all three types of digital advertising —
search, mobile and display.
That is the prediction of eMarketer, a
research firm that many in the tech industry rely on for its ad revenue
forecasts. Earlier this year, it said that Facebook would maintain the
lead, but this month cut its forecast for Facebook’s revenue from
display ads, which are ads with images or video.
Google is the
latest company to shake up the industry in recent years. Yahoo was
dominant in display advertising until last year, when Facebook overtook
both Google and Yahoo.
Google will collect 15.4 percent of display
ad dollars this year, or $2.31 billion, up 38.5 percent from last year,
according to eMarketer. Facebook will earn 14.4 percent, or $2.16
billion, up 24.4 percent. Yahoo will earn 9.3 percent of display ad
dollars, Microsoft 4.5 percent and AOL 4.3 percent, eMarketer said.
Prestige Marketing put together this illustrated look at the future of display ads.