It seems the Romney campaign is out there buying domain names and a lot of them. USA Today wrote an article on the domain names.
From the article:
There is no website at theapologistinchief.com or agingrockstar2012.com yet, but these are two of dozens of Web addresses Mitt Romney‘s presidential campaign has purchased and could use to tweak President Obama.
Experts in digital media say campaigns and political organizations of all stripes increasingly use the “microsites” as tools to draw attention to an issue, brand an opposing candidate or raise money around specific themes.
“It’s absolutely a good strategy,” said Vincent Harris, a digital consultant who worked with the GOP presidential campaigns of Texas Gov. Rick Perry and former House speaker Newt Gingrich. “The shorter, the catchier the name the better.”