Jay Baer is a social media consultant who defines himself as:
' A hype-free social media and content strategist, speaker, and author and the
President of Convince & Convert.
Since 1994, I've worked with more than 700 companies on digital and social strategy, including 29 of the FORTUNE 500. We are social and content accelerators here at C&C, helping organizations tie social to real business. We'll take your program from good to great.
Jay wrote an article that showed just where the lines differ between the world of social media and domaining.
Jay goes back to 1994 and was friends with the guy who sold Beer.com to Molson. In his article today Jay does not see a name like Beer.com as being that important.
Jay wonders how often anyone sees domains anymore. He goes on about URL shorteners, Facebook and Twitter.