Anthony Ha at TechCrunch did a post on a report from Criteo that analyzed who is clicking ads. Specifically online display ads.
Ha wrote:"What kind of person clicks on ads? When I talk to ad companies, there’s a lot of discussion about how ads are supposed to be relevant, targeted based on user intent, and so on, but I’ve never entirely shaken the suspicion that the real answer is: Suckers."
Criteo is disputing what it calls the “myths” about people who click on ads, as embodied by a 2008 comScore whitepaper called “How Online Advertising Works: Whither The Click?” Criteo argues that clickers are actually much more valuable than most folks in the industry think.
Check out the Criteo slideshow.