U.S. Online Advertising Statistics
Invesp has put out a report that details the breakdown of ad stats by search,platforms and other categories. No surprise that Google led the way by a big margin in search. The projections out to 2014 show Google gaining share to 79.8 % vs 74.4 % in 2011. Microsoft is projected to increase to 8.7 % from 7 % in 2011.
I was surpised at the projected growth for social ad spend as the number projected in 2016 is $9.8 billion up from just $3.8 billion in 2011. The money spent here is trickier to calculate from a ROI standpoint. Currently some in the space want to say don't worry about that, but business must always worry about that.