Frank Schilling came out with a blog post that talked about Google and their interest in the new tld program. Frank laid out what plans Google might have if they win such extensions as .web.
What I thought was even more interesting than the post was his comments. Frank is very good about putting his reply to a comment right in the same comment box and answering the commenter.
Frank made one comment that every major brand will have its own TLD in a decade. He went on to say that he did not know if .com will maintain its relevance in a .Anything world.
Another comment was this, "I have “Flipped” my view because this is different. We don’t live with 24 sh*tty .com alternatives anymore. There are going to be thousands of great ones. And all those people will be pushing in this direction. You can’t fight the tide."
I would say that what is being called shitty by Frank would be desired if they were brand new. Extensions like name,travel,biz,pro,info would all be considered great strings with several applicants for each.
Another interesting comment by Frank was this, "When I first said that .com prices were $6.00 and there were 24 tlds — today we’ve got 1900 tld apps, com is $7.35 and climbing 7% every 4 of seven years. .com will be near $50 in 2050.. I think .com risks marginalizing itself as it ratchets up prices. I like .com a lot less in a World of $50 registrations and .WEB — which will likely be free. We have reached the high-water mark for .com."
I think its hard to say what the net will look like in 2020, any guesses on 2050 are just way out there.