For those who are developing their websites they are always looking for ways to make the experience better for visitors and at the same time increase sales.
Erez Barak did a nice article on Search Engine Watch that looked at 3 websites that really do an excellent job with their landing pages. These pages are designed to increase conversions and provide a favorable customer experience.
From the article:
As a quick refresher, "7 Tips for Landing Page Greatness" outlines the criteria for landing page success:
- Have a Clear and Emphasized Call to Action
- Align Your On-Page Message and Call-to-Action With Your Off-Page Promise
- Simplify Design and Reduce Text
- Use Images Judiciously
- Show Brand Validation
- Enable Sharing and Highlight Social Validation
- Test, Test, Test