Now that .XXX is up and running we see all the registrations that were purely defensive.
Many domain-name buyers that include the University of Alberta and Grant MacEwan University have no intention of using the sites they have acquired, such as "UniversityofAlberta.xxx" and "MacEwanUniversity.xxx."
"We have registered five domain names," MacEwan University spokesman David Beharry said Tuesday. "Of course, the reason we would do this as an institution is to protect our reputation. We wanted to make sure we had the proper combinations of Grant MacEwan, MacEwan, MacEwan University, so that we would be able to control these sites."
MacEwan University is among thousands of brand owners worldwide who used an early application period in September and October to preregister their trademarks and to block others from attaching their brand name to a triple-x site.
As of Tuesday afternoon, the general public could start buying any remaining dot-xxx domain names on a first-come, first-served basis.
Grant MacEwan University paid $375 U.S. for each of its five domain names, Beharry said.
Now would it not be great for Verisign if they could charge all these universities a fee to block their UniversityXXX.com and .net. Just about every company I have seen register their .xxx have the xxx.com version available.
Now many .com owners will say that the new tlds will be great for the .com owner. Sex.shop will be great for the owner of Sexshop.com the theory goes. Bars.nyc will be super for the owner of barsnyc.com.
If that premise is true, all these organizations should be worried about their NameXXX.com being registered. If they are not worried, did they waste a lot of money when their name is available in the most popular extension in the world ?
It depends what side of the table you are on. If you believe .com is the end all be all, then these organizations wasted money because their name with xxx was never taken in .com. Its still available right now. So what they were worried about with .xxx could still play out in .com. They paid protection money to ICM, so should they protect the same in XXX.com ?
If you are on the other side of the table and that right of the dot is the future, then these companies were right to protect against .xxx and there is no need to have the XXX.com.
What is your take on this ?