Rod Beckstrom and ICANN have called the new gTld program an opportunity, and that it should increase choice and lower prices.
Guess what ? People want the good names, not what is left over after "Founders programs" and auctions of all the good domains that were held back.
By the time the average person interested in .xxx gets a chance to spend $70 to $80 for a one year registration, all the great names will be gone.
Frank Schilling and Michael Berkens and a bunch of other wealthy domainers got to pick through the good stuff, before the public can register an average domain. I have no problem with Frank or the registry. The registry is the king of the extension and its good to be king.
With .xxx as an example, other extensions will do the same. They will be consulted by people like Michael Berkens' rightofthedot.com to hold back all the top keywords. Hold back all the LL,NN,LLL and NNN domains. To auction these names for maximum profit. Again not a problem from a business standpoint.
On the other hand it goes against the ICANN mantra of "more choice, lower prices" When these new extensions come out, people will want the good stuff. The will want short names that they could not get in .com. Who wants a two word .shop ? You might as well get an average .com. If people want the names that matter in these new tlds they will have to pay up. If they are not domainers, auctions and the like will be very confusing to them.
So its not a new opportunity, its business as usual.