Stipple launched an ad platform that turns still images into ecommerce storefronts. The platform allows consumers to mouse over any product in a tagged photograph in online magazines or publisher Web sites to reveal brand name, pricing and links to save or make purchases.
Stipple CEO Rey Flemings refers to the platform as AdWords for images. "The tool lets consumers discover the brand's name and buy the product through the photo," he said. "If you can start an AdWords campaign, you can start a campaign in Stipple. It's a performance-based platform. Brands only pay when highly targeted consumers come to the store."
Some photographs generate 25 million page views in 30 days. If consumers can't determine the brand name or where to buy it, marketers won't sell many more items, Flemings said.