Business Daily Africa did a piece on the battle for dot Africa. The writer had an interesting take on why this would not create confusion, but rather diversity. Adding that it would increase exposure of cctlds like .ug (Uganda) or .ke (Kenya).
No! An organisation going by the name DotConnectAfrica (DAC) (http://www.dotconnectafrica.org/) has been spearheading this venture for a while now. DAC has even been on social media, communicating their agenda and advocating for the .africa gTLD long before the ICANN announcement. It can be followed on Twitter.com @dot_africa and on Facebook.com – on dotafrica fan page.
This expanded gTLD space also means that even ccTLD (Country Code Top Level Domains) like .ke for Kenya and .ug for Uganda, will dramatically increase. This will not create confusion as some have indicated in some other forums, but will create diversity.
For example, if I’m searching for a hotel in Uganda, I just need to search for .ug.africa and then I can narrow down to hotels. Search engines, such as Google, will have to re-tweak their search algorithms to make all this a reality – so that searches can bring up more meaningful results.
Read the whole article HERE