When looking at the final 2010 list on DN Journal, there were 0 .us sales in the top 100 cctld list. In contrast there were 12 .co, 6.tv and 3.me. Even 1 .io and 1 .to made the top 100.
I am not hating on .us, I like .us and cannot understand why the poor performance from a pure sales point. There needs to be better marketing of this extension, or .us is just going to be at the bottom of the barrel for cctld sales.
*Sales data courtesy of www.dnjournal.com
Alan says
Until I started domaining about a year ago
I did not know that this extension even existed and I have been using the internet since 1999!
You are right, there has to be a better marketing strategy for extension. I had a portfolio of about 70 of them all of which I have deleted from my GoDaddy account because they are almost impossible to flip.
chandan says
thanks to .us registry retrictions 🙂
JF Mayer says
Indeed, compared to European TLDs, it is extremely strange to see how .US remains a somewhat “obscure” ccTLD. You are probably right, it might be an issue of proper marketing. Theoretically, .US should have a bright future… but I do not see it coming yet. Although there is no logical explanation for such a situation. Dominance of the .COM? true, but the same could be said about any European or Asian country, and nevertheless ccTLDs prosper in many of them.
JF Mayer says
Regarding Chandan’s remark: I agree that I find US registry restrictions irritating as well, but I do not think this is a sufficient explanation – the US market and users alone would be sufficient for developing the TLD.
Dawn says
And what about the us.com? Are they going to fair any better?
Dawn Caputo says
Buy American…it has to be promoted and product portals put on domain sites..the us.com’s are getting developed and I believe will fare better than the .us.
a says
.us needs to relaunch
Samit says
Yeah, pretty much what I said in my ccTLD investing article.
.US is the aberration among ccTLDs, primarily because of .com
.us.com is a subdomain, not a fully qualified domain extension.